Financial Planning
      "If you don't know where you're going...
                     any road will take you there."

Why Financial Planning?
We take financial planning seriously and we feel everyone should be thinking about a plan and that most
people should be developing a dynamic formal plan.  

Financial planning is the process which enables you to identify and reach your money-based goals by
making wise decisions about how you make money, how you choose to invest it, and how you spend it along
with help on planning for the unexpected.  Financial planning is a method of problem solving that educates
and encourages informed decision making regarding your financial life.

Your objective, or your vision of where you want to be in the future is where you begin to build a solid
financial plan.  Knowing where you are going financially and choosing your course of action will make a
tremendous difference in how you plan for your future, uncertainties that can and will arise and of course
your retirement.     Think of your financial plan as a financial road map.

Once you have a plan in place, you only need routine maintenance and periodic reviews to ensure you stay
on track.  A sound financial plan can provide peace of mind.

Why use a professional Certified Financial Planner™?  Most capable persons can handle their job, family
and social demands.   However, most persons are not trained for long term, in-depth financial planning
decisions, and are not confident in their abilities to make well informed decisions about their financial life.
After all, financial planning is very serious business.  A professionally prepared financial plan represents the
blueprint to your financial future.

Everyone will experience odd situations during their life time; job loss, unexpected pregnancy, death of a
loved one, injury...all of which can produce sudden financial chaos.  If problems can be anticipated before
they become crises, preventative solutions to potential problems can be substituted for crisis-intervention
methods.   For these reasons and more, people from all socio-economic backgrounds have become more
dependent on professional financial planning advice from technical experts in the financial services arena.

How Is Our Approach Different?
Because clients are often confused when faced with the prospect of coordinating good advice on a group of
diverse subjects, The Goodrich Financial Group approaches financial planning through a team approach.  
In addition to our years of  experience and skill in professional financial planning, we have developed a
cadre of trusted advisors in different disciplines as resources.

We believe that clients seek an advisor who understands the technical depth and the personal planning
considerations and who will present a well developed, cohesive plan as well as demonstrate a willingness to
refer additional expertise when appropriate.

We further believe, that the client is the driving force in the relationship.  Therefore we allow the client to
determine the scope of work to be performed.  Goodrich  Financial Group will offer professional advise on
what should be covered and scope of work appropriate, but the client decides how they are  willing to
proceed.  For example, we feel that it would be a violation to lead a client to believe that plan implementation
must be accomplished by the same professional who produced the client's plan.

Clients of Goodrich Financial Group will work with a professional Certified Financial Planner™ throughout
the planning process and only the professional  Certified Financial Planner™ will perform the financial
analysis.  While para-planners may be utilized to assist in the collection of data, we feel it is important for our
clients to be comfortable working with the planner as this relationship is very personal.  

Our final goal is to ensure the financial planning process is carried out   in a completely personal, private
and confidential manner between the client and our professional Certified Financial Planner™.
Goodrich Financial Group, llc
A Professional Financial Services Corporation

The underlying theme to creating a complete financial plan is to establish goals.  You and your professional
planner will define a set of goals that relate or interrelate to each of the basic planning categories, or you
may consider just focusing on certain aspects of financial planning, depending upon your age, risk
tolerance and financial situation.  Whichever method you decide to approach, be sure to set precise,
realistic and achievable goals.  You can gain good control over your financial destiny if you decide that it is
important enough.

Be mindful that in financial planning rarely is there a single answer to a particular problem that works for
every client.  There will be many possible alternatives. The best recommendation will depend on the
planner's professional judgement, and your planner's judgement makes professional financial planning
more a combination of art and science, and also makes for a very personal and creative experience for
both the planner and you.

There are many elements to a plan that should be integrated into overall strategy for your personal
economic future; however, many financial advisors agree there are six basic elements to a successful
financial plan:

Step One:
We begin by establishing a personal relationship with our client.  We work to develop an atmosphere of
trust, and we set the ground rules which include protecting the client's confidentiality; the necessity for full
disclosure of facts; the specific tasks the planner will perform for the client and a formal agreement is
presented to the client.

Step Two:
We begin the planning process through data gathering.  Clients will complete an in-depth financial
questionnaire.  In some situations, it may mean a face to face meeting with your planner and the client.  
The data gathering process serves a number of purposes, provides the date for the development of the
plan, provokes thought on the clients part and helps the client to better articulate their financial objectives.  
Clients will also provide appropriate documentation.  This documentation will vary but generally will include
items such as wills, trusts, income tax returns and financial statements.

Step Three:
Intensive analysis and evaluation of the client's data is completed.  We look for any inconsistencies in client
objectives, assess the client's current financial situation and determine what must be addressed to meet
client goals. Depending upon the services requested, this could include analyzing client assets, liabilities
and cash flow, current insurance coverage, education needs, retirement, issues and/or investment
adequacies.

Step Four:
We develop for presentation the formal comprehensive financial plan document for the client. This
document will be divided into sections for review and outline recommendations that address your goals,
provide complete financial statements (including a net worth statement) identify problem areas, offer
planning recommendations, provide a complete financial statement of client at current stage.

Step Five:
Implementing the financial planning recommendations.  The client works with his planner or financial
advisor in order to decide upon how to carry out the recommendations. The planner or financial advisor
may carry out the recommendations or simply work as the client's coach coordinating the entire process
with other professional such as attorneys, tax advisors, etc.   

Step Six:
If requested, the planner can take the responsibility of monitoring your progress towards your goals.  If the
planner is in charge of the process, they will report to you periodically to review your situation and adjust
the recommendations, if needed, as your life changes.
2011 All rights reserved Goodrich Financial Group, LLC (c).  The Goodrich Financial Group, LLC is a California state
registered investment firm with custodial services provided by TDAmeritrade.  For complete details please view general
disclosures and privacy policy pages on this website.  For more details, please contact our office directly at the numbers
provided on this website.  The www.goodrichfg.com does not constitute an offer nor solicitation to buy/sell or transact
securities or investments.